Abbey’s content is light-hearted and relatable in nature — her goal is to make people smile, laugh, and say "OMG SAME!" when they see her content. Her most famous series, Let’s Flow, has TikTok users enthralled with different flowcharts about celebrities and people in pop culture.

Abbey has a decade-long career in different areas of Marketing, including Integrated Marketing, Brand Marketing, Experiential Marketing, Social Media Marketing, Brand Strategy, and more. Her professional career combined with her authentic social media presence has positioned her in a unique role to help brands grow socially and experientially.